Rehab Brand Structure
The Rehab Group is made up of 5 different companies, each
one providing specialised services under the individual
company banner. In order to protect the strength of the
Rehab brand and to allow each company to build equity
in its own identity, a structure has been developed to
allow each company develop new products and services under
its own name. This is to ensure that the old practice
of developing a new logo for every new service or division
is stopped.
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The following diagram shows how each company
must visually treat each new service or part in the future.
Any part within Rehab Group is ranged left in Dax in PMS
Navy 302 and any part within each of the other 5 companies
is ranged right in Dax in PMS Navy 302. Exceptions to
this rule are consumer focused sub-brands such as Rehab
Recycle and AccessAbility (both part of Gandon Enterprises).
The company strapline should not appear with any of these
sub brands. |
