The Brand Rules
The Rehab Brand Mark and Corporate Marks must never be
altered in any way.
There must always be sufficient exclusion zone around
the Rehab Brand Mark and Corporate Marks.
The Rehab Brand Mark and Corporate Marks must always appear
in the top right hand corner of stationery and internal
documentation such as fax and memos and must always be
the same size as specified in these guidelines.
The strapline ‘Investing in People, Changing Perspectives’
must appear with the new Rehab logotype and with each
company’s Corporate Mark in all corporate communication
material for the foreseeable future where there is adequate
space. The only exceptions to this are signage, merchandise
and co-branding situations.
Only the new Powerpoint presentation templates created
specifically for Rehab and its companies may be used.
Only use the colours specified in the Colour Palette section.
Only use corporate fonts specified.
All corporate publications designed externally must follow
the design guidelines carefully and need to be signed
off by each company’s brand representative.
Contact Pauline Crowley, our Head of Marketing on 01 205
7279 if you have any questions or queries regarding these
guidelines.
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Who to Contact
All matters relating to Group branding and marketing activities
should go through Pauline Crowley, Head of Marketing (pauline.crowley@rehab.ie).
Each of the Rehab companies has appointed its own person
responsible for managing the Rehab brand on a daily basis.
• RehabCare – Sarah Jane Dillon
• National Learning Network – Colm Whelan
• Gandon Enterprises – Nicola Mullet
• Rehab Foundation – Eileen Rowland
• Rehab Lotteries – Aileen Masterson
• Research & Innovation – Emma Jane O’Brien
All members of staff and suppliers who will be interacting
with the Rehab brand are responsible for the implementation
of the Corporate Identity Guidelines. Every use of the
identity (publications, signs, advertising etc.) must
comply with the Corporate Identity Guidelines and be signed
off by the appointed representative in each company or
by the Rehab Group Marketing and Communications Department.
All Group companies and departments should ensure suppliers
have copies of these guidelines and be aware of correct
copies of logos, typefaces etc. Final proofs (hard copy
or PDFs) of all applications of the brand must be approved
by the appointed representative in each company or by
the Rehab Group Marketing and Communications Department
before final approval is given to the supplier.
Staff should ensure they allow a two to three day period
for this approval. |
