Bleed
An element that extends to the edge of the page. To
print a bleed, the publication is printed on oversized
paper which is trimmed.
Body Text
The main text in a document, as distinct from headlines
and captions.
CMYK
Abbreviation for cyan, magenta, yellow and key (black),
the four process colours.
EPS
Encapsulated postscript, a very versatile file format
used for sending files to commercial printers, and thus
avoiding the cost of typesetting.
Font
A complete collection of letters, punctuation marks,
numbers and special characters with a consistent and identical
typeface, weight (Roman or bold), posture (upright or
italic) and font size.
Technically, font still refers to one complete set of
characters in a given typeface, weight and size, such
as Helvetica italic 12 – but the term has come to
be used interchangably for refering to typefaces or font
families.
GSM
The unit of measurement for paper weight (grams per
square metre).
Leading
The distance in points between lines of text –
pronounced as in 'ledd-ing'
Line Spacing
(See Leading.)
Logo (Logotype)
A company, partnership or corporate creation (design)
that denotes a unique entity. A possible combination of
letters and art work to create a ‘sole’ entity
symbol of that specific unit.
Point size
A measurement of the size of type; one point is equal
to one-seventy-second of an inch. On systems that use
millimetres 3 points to one rnillimetre is a useful approximation.
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PMS (Pantone Matching System)
A standard colour-matching system used by printers and
graphic designers for inks, papers, and other materials.
A PMS colour is a standard colour defined by percentage
mixtures of different primary inks.
Resolution
The crispness of detail or fineness of grain in an image.
Screen resolution is measured in dots by lines (for example,
640 x 350); printer resolution is measured in dpi (for
example, 300 dpi).
Reversed out
White or light-coloured type of images on a dark background.
RGB
Abbreviation for red, green and blue, the additive colour
primaries.
Spot Colour Separation
For offset printing, separation of solid premixed ink
colours (for example, green, brown, light blue, etc.);
used when the areas to be coloured are not adjacent. Spot
colour separations can be indicated on the tissue cover
of the mechanical, or made with overlays.
Spread
In a double-sided document, the combination of two facing
pages, which are designed as a unit. Also, the adjacent
inside panels of a brochure when opened.
Type Alignment
The distribution of white space in a line of type where
the characters at their normal set width do not fill
the entire line length exactly. Type maybe aligned left,
right, centered or right-justified.
Typeface
The set of characters created by a type designer, including
uppercase and lowercase alphabetical characters, numbers,
punctuation and special characters. A single typeface
contains many fonts, at different sizes and styles.
Uncoated Paper
Paper that has not been coated with clay. Also called
offset paper.
Weight
Denotes the thickness of a letter stroke – light,
extra-light, regular, medium, demi-bold, bold, extra
bold and ultra bold.
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